The U.S. ban might not have hurt Huawei’s sales figures the maximum amount because the Trump administration would have liked, but the shortage of Google Mobile Services has undoubtedly put a spanner within the Chinese giant’s plans for global domination. It’s had to seek out alternatives — and fast. In some of the areas, the company’s making its own first-party options to check offers by Google, while in others, it’s extending a hand of friendship to all or any who’ll listen. This latest development is an example of the latter because Huawei joins hands with Dutch navigation company TomTom for mapping services on all their future phones.
Reuters reports the deal between the 2 was struck a short time ago but was made public in the week by TomTom spokesman Remco Meerstra.
Details of the agreement are scant, but from the wording within the original report, the venture goes beyond just installing TomTom’s app on Huawei phones. It suggests that Huawei may have successfully obtained a license of TomTom’s mapping technology and its data to develop their own Huawei-branded mapping application.
At the top of the day, which may are a very wise move, given Apple’s disastrous initial raid mapping. This path will allow Huawei to provide a useful Google Maps alternative to all Huawei users, all while circumventing the investments necessary for creating a replacement navigation service from the bottom up — alongside all the danger that entails. Well played, Huawei, well played.